Walborsky Bradley & Fleming
Project Overview
During my time working with Walborsky Bradley & Fleming Personal Injury Law Firm, I increased their following by over 257% on social media and took their Google reviews from approximately 3-stars to 4.8-stars. Through creating original local content, giveaways, employee spotlights, and media partnerships, I created positive awareness on Facebook, Instagram, LinkedIn, and Twitter. Social Media Marketing, email marketing, community engagement, and fostering relationships have been a vital part of my job for the firm. I have thoroughly enjoyed working with this team and helping promote their firm all over the Florida Panhandle.
Featured Engagement
Social Media Marketing
+ Lawyer Tip Thursday—A campaign that features one of the firm's partners in a 60-second video giving an informative legal tip to their followers, the firm has found it to be a great way they can engage with their followers.
+ Follower Increase—During my time working with the firm, I increased their social media following by over 257%.
Sponsorships & Community Involvement
+ First Responder Luncheons—After Hurricane Sally came through, we set up a tent in the mall parking lot where we partnered with Smitty's Barbeque and gave away free lunches to first responders helping with the aftermath.
+ St. Andrew’s Mardi Gras Kid’s Parade—Since 2020, I began fostering the relationship between the firm and the Krewe of St. Andrews with the involvement in the St. Andrew’s Mardi Gras Kids Parade.
+ “Best of Bay” Campaign—I represented, marketed, and heavily promoted Walborsky, Bradley & Fleming, in the Best of Bay Campaign hosted by the Panama City News Herald. In 2021, the firm won “Best Law Firm" in Bay County, which was a huge deal and they got bragging rights all year long.
+ School & Sporting Event Sponsorships—I got the firm involved in sponsoring many different school and sporting events around our community in which I handled all the logistics. Through most sponsorships we have done, they have been able to put their logo on t-shirts, banners, scoreboards, etc. throughout our community.
Positive Reputation Management
+ Google Reviews—During my time working with the firm, I helped increase their Google review rating from approximately 3-stars to 4.8-stars by proactively guiding their clients through the review process.
Additional Social Marketing
+ Digital Newsletter—To engage their clients beyond working together, I started their digital newsletter that is emailed out every quarter.
