Bauman Chiropractic

Project Overview

Bauman Chiropractic provides chiropractic care in Panama City, FL, for many conditions. Established for over 60 years, their name was known in our community; however, they struggled with more modern engagement on social media in a competitive space that has significantly grown since they opened. When I began working with Bauman Chiropractic in 2023, I reclaimed their social media platforms, some of which hadn't been touched in years, increasing their following to over 106% and counting. Some of my major roles working with Bauman involve refreshing their patient experience, rebranding their visual identity, creating original social media content to engage the community, and implementing a more client-friendly Google review system. I have thoroughly enjoyed working with this team and look forward to continuing to promote their clinic.

Featured Engagements

Patient Experience OverhauL

+ Custom Bauman Chiropractic App—Working alongside an app development team, I rebranded and restructured their existing app that wasn’t being utilized to a more patient-friendly and engaging user interface that patients now use.

+ Google Review Program—Working directly with the website development team, I established a new Google review system that integrates directly with their website and custom app.

+ LinkTree—To seamlessly connect all of Bauman Chiropractic’s digital platforms in an easy-to-digest way, I created an online space that allows their patients to access their website, app, Google Reviews, and social media platforms in one place.

Brand Redevelopment

+ Full Rebrand—I worked directly with a brand designer to design a completely new visual brand that better aligned with their company. They now have a custom logo, a cohesive color palette, several logo variations, a typography structure, and more for more flexibility and a more professional visual identity overall.

Best of Bay Campaign

+ Best of Bay—I spearheaded a campaign surrounding Best of Bay 2023, focusing on raising awareness, encouraging community votes, and boosting employee morale to get involved, resulting in a more engaging win for the Best Chiropractic Clinic of 2023.