Chick-fil-A

Project Overview

I began working with the Panama City Beach Parkway and Tyndall Parkway Chick-fil-A franchises of Bay County in 2023. Because they are a corporate company, my role with Chick-fil-A looks different than working with local businesses, as the brand is nationally recognized and corporately supported. Working with a balance of promoting both national offerings and local uniqueness, I act as the Social Media Director for both locations, creating original video and photo content to engage the local communities.

Featured Engagements

Social Media Marketing

+ Follower Increase—I increased Chick-fil-A Panama City Beach Parkway’s social media following by 146% and Chick-fil-A' Tyndall Parkway’s social media following by 364% in less than one year, and currently they’re continuing to grow.

Seasonal Giveaways

+ Social Media Giveaways—To increase positive awareness and engagement for both locations, I work with Chick-fil-A to give back to the community and their loyal guests through social media giveaways of branded merchandise, gift cards, and more.