Compass Resorts
Project Overview
Compass Resorts is a vacation rental company that manages the Destin Palms, Silver Shells Beach Resort, Silver Beach Towers, and many homes throughout the Walton and Okaloosa County area. They also owned and managed the Spa at Silver Shells, The Palms Bistro, and the Good Vibes Bar. I worked with Compass Resorts to market these entities within the condos Compass managed. From event planning, ribbon cuttings, and booking live music, to social media marketing, email blasts, and target marketing to tourists, I helped raise awareness for each to both the local and tourist community. I am very thankful to have had such an amazing opportunity to gain experience with social marketing within the travel industry in Northwest Florida.
Featured Engagement
Social Media Marketing
+ With several different entities within the Compass Resorts umbrella, I worked with the Spa at Silver Shells, The Palms Bistro, and the Good Vibes Bar and managed different Facebook and Instagram accounts. To boost awareness for specials, events, and more, I created templated graphics in Canva and posted original local content, video content, and employee spotlights. In order to engage with tourists in our surrounding markets, we boosted posts for a greater reach.
Business Event Planning & Hosting
+ Grand Openings & Ribbon Cuttings—During my time working with Compass Resorts, I was very involved with the Destin Chamber of Commerce and planned all logistics for Grand Opening and Ribbon Cutting Events for The Spa at Silver Shells and The Palms Bistro/Good Vibes Bar. We had decor, live music, hors d'oeuvres, cocktails, games, giveaways, and networking opportunities. These were packed events and they really helped promote and raise awareness about the spa and restaurant being open to the local community, not just vacationers.
